![]() But the publishing routine doesn’t leave much budget for website back-end upgrades. You know the technical aspects of the website you’re trying to rank are lacking. ![]() But it’s hard to defend your order of priority when facing a stream of ideas from the client or boss. ![]() You know your content calendar is on point. But you experience surprising fluctuations in organic search traffic volume. You have a long term SEO project with overall results you’re proud of. ![]() Introduction: the need for SEO measurement and reporting ![]()
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